We at Sunder Rang belive that investing in women’s development is the key to overall development of the society. The cornerstone of our philosophy at Sunder rang is to provide the rural artisans with access to fair, dignified and meaningful employment.
About Sunder Rang
‘Sunder Rang’ means beautiful colours in Hindi. We are a women-led social enterprise based in Chandelao, Rajasthan, dedicated to empowering rural women through skill development, fair wages, and sustainable fashion. By combining traditional craft techniques with contemporary design, we provide artisans with dignified employment, literacy education, and financial independence while preserving local heritage. Every handcrafted product carries the name of the woman who made it, reflecting pride, ownership, and transparency. We produce goods in-house under our own label and collaborate with international and domestic fashion brands, creating opportunities to connect with rural Indian artisans and co-create sustainable garments, accessories, and homewares.
Core Values
Women’s Empowerment
We believe empowered women strengthen communities by building skills & independent, equal opportunities.
Financial Dignity & Fair Wages
We ensure fair wages and shared prosperity, giving artisans ownership and lasting financial
security.
Collaboration & Respect
We value artisans as partners, encouraging shared creativity, ideas, and mutual respect in every
process.
Environmental Responsibility
We minimise waste, promote sustainable materials, and encourage conscious production to reduce our environmental footprint.
Skill Development & Education
We promote lifelong learning through craft training and helping every artisan grow with confidence and independence.
Preservation of Traditional Craft
We sustain handmade traditions while encouraging thoughtful innovation to preserve heritage for future generations.
Community & Well-being
We nurture belonging through shared experiences, travel, and growth, recognising that joy strengthens livelihoods.
Integrity & Transparency
We operate with honesty and accountability, ensuring every product reflects authenticity, fairness, and responsible craftsmanship.
Our Journey
Founded in 2007 by Ms. Kristin G. Andresen and Th. Praduman Singh, Sunder Rang began as a small initiative to support the women of Chandelao through skill development and fair, dignified work. What started with a handful of artisans has grown into a vibrant craft collective that combines traditional techniques with contemporary design, creating sustainable livelihoods and financial independence for rural women.
Over the years, Sunder Rang has expanded beyond employment to include literacy education, profit-sharing, and a collaborative approach where every artisan contributes creatively and takes pride in her work. Today, through its Art & Craft Centre and global customers, Sunder Rang connects local craftsmanship to the world preserving heritage, empowering women, and building stronger communities.
Our Model
- Fair wages: All our artisnas are paid a fair wage, well above the national average for similar work.
- Work hours: Our artisans have a shorter work day of 4 to 5 hours a day, unlike the typical 12+ hour work shifts common in this industry within the subcontinent. The work hours have been designed in a way to help women balance their work at Sunder Rang with their personal and household responsibilities.
- Flexible modes of work: In addition to fair pay and regulated work hours, we are also actively involved in removing other barriers to empowerment by providing flexible working options, hybrid modes of production which allows women to work from home as well.
- Bi-annual trip: Once every 2 years, the entire Sunder Rang team goes for an all expense paid trip to a destination of their choice.
- Profit Share: All artisans at Sunder Rang also get 60% of profits from each product made by them.
